World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy
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TL;DR
This book shows how to use the World Wide Web on the Internet to promote products and services and how to create a corporate Web site and features specific examples of winning techniques which will make a marketing professional successful.
Abstract
From the Publisher: Written for the marketing professional, this book shows how to use the World Wide Web on the Internet to promote products and services and how to create a corporate Web site. Uses screen shots of the latest Web sites to demonstrate what works and what doesn't. Feature interviews with marketing professionals who have extensive experience on the Internet. Includes specific examples of winning techniques which will make a marketing professional successful.