Am I Afraid of My Peers? Understanding the Antecedents of Information Privacy Concerns in the Online Social Context
ScopusPublished 1 January 2009Open access
Jin Chen, Wenjie Ping, Yunjie Xu, Bernard C. Y. Tan
Citations33
SJR quartileQ4
SJR score0.11
SNIP0.06
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TL;DR
This study extends privacy research to the online social network context and suggests pragmatic strategies for SNSs to alleviate members’ privacy concerns and shows that decisional control reduces a member’s PCAPD.
Abstract
Privacy concerns about peerâs disclosure of oneâs information (PCAPD) loom as social networking sites (SNSs) getting popular. PCAPD is different from and more complex than privacy concerns in e-commerce contexts. Based on the Communication Privacy Management theory, we propose that decisional control helps reduce a SNS memberâ PCAPD, and that this effect is contingent on two factors â the overlap between the discloserâs social network and that of the disclosed, and information exclusivity. Laboratory experiments were carried out to test the hypotheses. The results showed that decisional control reduces a memberâs PCAPD. When the discloserâs social networks overlaps with that of the disclosed, the effect of decisional control on PCAPD is stronger than when the two do not overlap. In addition, information exclusivity increases PCAPD. This study extends privacy research to the online social network context. It also suggests pragmatic strategies for SNSs to alleviate membersâ privacy concerns.
Keywords
Social SciencesDecision SciencesComputer Science
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