The epidemic process and the contagion model
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TL;DR
The conclusion drawn is that the two models are very similar in their approach to understanding communication processes with the major difference being in the scope of methodology rather than in the model's construction.
Abstract
Abstract Goffman's epidemic theory is presented and compared to the contagion theory developed by Menzel and his co‐author(s). An attempt is made to compare the two models presented and examine their similarities and differences. The conclusion drawn is that the two models are very similar in their approach to understanding communication processes with the major difference being in the scope of methodology rather than in the model's construction.