Persuasion : advances through meta-analysis
Hampton Press eBooksPublished 1 January 1998
Mike Allen, Raymond W. Preiss
Citations201
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Abstract
This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.
Keywords
Social SciencesArts and HumanitiesBusiness, Management and Accounting