Which way to go? — Analysis of gaming revenue enhancement approaches for Macau
Journal of Revenue and Pricing ManagementPublished 1 March 2007
Zheng Gu
Citations23
SJR quartileQ3
SJR score0.32
SNIP0.70
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
This paper analyzes different approaches used by casinos to encourage gaming participation and raise gaming revenue and discusses their implications for Macau's casino operations. Different from Las Vegas, Macau is a day-trip market dominated by risk-taking players. To improve its gaming operation results, Macau may consider increasing maximum bet limits, raising subjective winning probability, and adjusting game holds as gaming revenue enhancement strategies. The Las Vegas-style comp-centered casino promotion should be avoided.
Keywords
PsychologyComputer ScienceEconomics, Econometrics and Finance
Hospitality Research JournalA Quadratic Model for Optimizing Slot Win Revenue: Theory and an Empirical Test:
1 Citations2018Zheng Gu