The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors
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Abstract
Partial table of contents: LAYING THE FOUNDATION. Understanding Intelligence. Getting Started: The Basic Approaches and Techniques. FIND THE BASIC AND CREATIVE SOURCES. Federal, State, and Local Sources. Corporate Intelligence in Print. International Intelligence: Research Strategies and Sources. Creating Creative Sources. Building a Financial Statement. Let Your Fingers Do the Stalking: Using Yellow Pages and City Directories. Additional Creative Sources that Will Pay Off. ANALYSIS: THE ART AND THE DISCIPLINE. A Practical Approach to Analysis: Analytical Techniques and Cases. TAKE ACTION. How to Build Your Own Intelligence System: A Corporate Imperative. Security: The Flip Side. Appendix. Index.