Marketing and consumer identity in multicultural America
Choice Reviews OnlinePublished 1 July 2001
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Abstract
The Marketing Environment in a Multicultural Society Consumer Identity in a Multicultural Society Marketing in a Multicultural Environment Mature Americans Fastest Growing Subculture US Latinos - Marye Tharp with Ernest Bromley Largest Ethnic Subculture African Americans - Jerome D Williams and Marye C Tharp Ethnic Roots, Cultural Diversity Gay Americans Sexual Orientation as Community Boundary Asian Americans - Satomi Furuichi et al In Search of the 'American Dream' Multicultural Markets and Marketing Future Directions
Keywords
Social Sciences