Effective Public Relations

This chapter discusses public relations practices in the era of social media and discusses the role that social media has played in the development of public relations.

Abstract

Concepts, practitioners, context and origins - introduction to contemporary public relations, practitioners, organizational settings, historical origins foundations - ethics and professionalism, legal considerations, theoretical underpinnings, communication and public opinion, media and media relations management process - step one - defining public relations problems, step two - planning and programming, step three - taking action and communicating, step four - evaluating the program the practice - business and industry, government and military, non-profits, health care and education, trade associations, professional societies and labor unions.