The European cultural capital event: Strategic weapon in the cultural arms race?

Abstract

The European Cultural Capital Event has become a much sought after distinction for cities seeking to attract cultural visitors. The event has developed beyond its mainly cultural origins to form an important part of urban economic and cultural reconstruction strategies for deindustrialising cities in Europe.This article reviews the history and development of the event, and analyses the extent to which cultural events have been successful in stimulating economic development. Although there is abundant evidence of short-term increases in visitor numbers and spending, there is inconclusive evidence for longer-term benefits. The European Cultural Capital Event: Strategic Weapon in the Cultural Arms Race?