Update: Sex-Role Messages in TV Commercials
Journal of CommunicationPublished 1 March 1978
William J. O'Donnell, Karen O’Donnell
Citations83
SJR quartileQ1
SJR score2.53
SNIP2.84
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Traditional stereotypes found unchanged since studies in early seventies.
Keywords
Social SciencesEconomics, Econometrics and Finance
Journal of BroadcastingThe image of women in network TV commercials
207 Citations1972Joseph R. Dominick, Gail E. Rauch
Journal of CommunicationWomen in TV Commercials
140 Citations1974Alice E. Courtney, Thomas W. Whipple