eTourism case studies : management and marketing issues
Published 1 January 2008
Roman Egger, Dimitrios Buhalis
Citations43
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Abstract
Bridges the gap in contemporary literature by examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. This book explores the developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism
Keywords
Business, Management and Accounting