Effects of an online virtual community on customer loyalty and travel product purchases
Tourism ManagementPublished 12 September 2003
Woo Gon Kim, Chang Lee, Stephen J. Hiemstra
Citations315
SJR quartileQ1
SJR score4.15
SNIP3.74
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
This study is designed to: (a) investigate whether demographic and behavioral characteristics differ significantly among groups of online virtual community members; (b) identify factors that affect the community members' loyalty; and (c) determine if the loyalty to an online virtual community would lead members to purchase products. A modified psychological sense of community scale coined by Davidson and Cotter (J. Appl. Soc. Psychol. 116 (7) (1986)), and principles offered by McMillan and Chavis (J. Community Psychol. 14 (1986)), Bressler and Grantham (Community Commerce, McGraw-Hill, New York, 2000), and McMillan (J. Community Psychol. 24 (4) (1996) 315) is used as a foundation to develop new measurements for this study. The four factors of membership, influence and relatedness, integration and fulfillment of need, and shared emotional connection were found to be associated with a sense of online virtual community. Sixteen variables were found to explain the four factors. This study was based on empirical investigation of 351 travel related online virtual community members. Factor analysis, ANOVA, and multiple regression procedures were used to test the hypotheses.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
Journal of the Royal Statistical Society Series A (General)Multivariate Data Analysis.
35,845 Citations1973H. Herne, William W. Cooley +1 more
Journal of the Academy of Marketing ScienceCustomer Loyalty: Toward an Integrated Conceptual Framework
6,586 Citations1994Anthony Steven Dick, Kunal Basu
Journal of Community PsychologySense of community: A definition and theory
5,631 Citations1986David W. McMillan, David M. Chavis
Statisctics and computing/Statistics and computingMultivariate Data Analysis
3,122 Citations2016Thomas Haslwanter
Journal of MarketingMarketing Services: Competing Through Quality
2,193 Citations1992Boris W. Becker, Leonard L. Berry +1 more
Communications of the ACMThe emerging role of electronic marketplaces on the Internet
1,383 Citations1998Yannis Bakos
The role of information technology in markets, both in traditional markets, and in the emergence of electronic marketplaces, such as the multitude of Internet-based online auctions, has seen a dramatic increase.
Cyberspace: First Steps
1,024 Citations1991Michael Benedikt
These original contributions take up the philosophical basis for cybersspace in virtual realities, basic communications principles, ramifications of cyberspace for future workplaces, and more.
Cornell Hotel and Restaurant Administration QuarterlyLoyalty: A strategic commitment
638 Citations2003John T. Bowen
Journal of Community PsychologySense of community through Brunswik's lens: A first look
519 Citations1986David M. Chavis, James H. Hogge +2 more
Tourism ManagementDefining the virtual tourist community: implications for tourism marketing
514 Citations2002Youcheng Wang, Quaehee Yu +1 more
Medical Entomology and ZoologyNew Community Networks: Wired for Change
466 Citations1996Douglas Schuler
Doug Schuler brings the good news about the Internet: many-to-many communications can be a rich and powerful tool for community-building.
Cornell Hotel and Restaurant Administration QuarterlyLoyalty: A Strategic Commitment
424 Citations1998John T. Bowen, Stowe Shoemaker
Building a group of loyal customers is money in the bank for a hotel, but loyalty requires a long-term relationship in which a hotel earns its guests' trust.
Journal of Marketing ResearchMultivariate Analysis of Brand Loyalty for Major Household Appliances
420 Citations1973Joseph W. Newman, Richard A. Werbel
MIS QuarterlyAirline Reservations Systems: Lessons From History
388 Citations1988Duncan G. Copeland, James L. McKenney
The evolution of airline reservation systems are discussed - from their inception as manually maintained inventories of seat availability, through their description as "anticompetitive weapons" used "unlawfully" to obtain and exercise monopoly power.
Addison-Wesley Longman Publishing Co., Inc. eBooksThe Virtual Community: Finding Commection in a Computerized World
321 Citations1993Howard Rheingold
The Virtual Community returns the focus of the authors' attention to people, working back from this commercialized present to the very beginnings of computer-mediated communication, giving us the lay of the land before it was discovered by government and the corporate giants.
Journal of Hospitality & Tourism ResearchEffects of Relationship Marketing on Repeat Purchase and Word of Mouth
295 Citations2001Woo Gon Kim, Jin Han +1 more
Community Studies: An Introduction to the Sociology of the Local Community
273 Citations1971Colin Bell, Howard Newby
Journal of Applied Social PsychologyMeasurement of Sense of Community Within the Sphere of City<sup>1</sup>
204 Citations1986William B. Davidson, Patrick R. Cotter
Communication QuarterlyCommunication and a sense of community in a metropolitan neighborhood: A factor analytic examination
168 Citations1978Robert J. Doolittle, Donald MacDonald
Government Information QuarterlyNew community networks: Wired for change
156 Citations1997John A. Shuler
Cornell Hotel and Restaurant Administration QuarterlyExperience-based Travel
155 Citations2000Michael D. Olsen, Daniel Connolly
The successful hospitality purveyor of the future will be the one that can use technology to meet theCustomer's needs on the customer's terms, and be able to do so instantaneously—whenever the guest decides to make the inquiry.
FuturesInternet-based tourism services: business issues and trends
137 Citations2001Lez Rayman‐Bacchus, Alberto Molina Pérez
The conclusions highlight a number of implications for the further development of tourism services provision within Europe, where the Internet plays a significant role, the extent and pace of social and economic change that Internet derived information is facilitating.
Cornell Hotel and Restaurant Administration QuarterlyAntitrust Regulations and Trade Shows—
115 Citations1998JéAnna Abbott, Joseph Lanza
Cornell Hotel and Restaurant Administration QuarterlyMarketing challenges for the next decade
56 Citations2000Chekitan S. Dev, Michael D. Olsen
Communications of the ACMCombining universal access with faculty development and academic facilities
43 Citations1998Alan Candiotti, Neil D. Clarke
By 1990, six years into the program, the Computer Initiative was reexamined by the faculty as well as by a new president and the board of trustees, and the goal of 100% access to computers for students had been achieved.
Cornell Hotel and Restaurant Administration QuarterlyMarketing Challenges for the Next Decade
42 Citations2000Chekitan S. Dev, Michael D. Olsen
Academy of Management ProceedingsPOWER AND RESOURCES IN AN ORGANIZATIONAL COMMUNITY.
26 Citations1995Thomas B. Lawrence