Appeals to image and claims about quality: Understanding the psychology of advertising.
Journal of Personality and Social PsychologyPublished 1 September 1985
Mark Snyder, Kenneth G. DeBono
Citations563
SJR quartileQ1
SJR score3.87
SNIP3.12
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Abstract
Les auteurs ont etudie, en trois experiences effectuees aupres de 130 etudiants, les reactions evaluatives et comportementales d'individus fortement ou faiblement autoguides a deux strategies publicitaires: recours a l'image d'un produit et demandes a propos de la qualite d'un produit
Keywords
PsychologyBusiness, Management and Accounting
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