Variations in Retail Sales between Cities
Journal of MarketingPublished 1 January 1958
Robert Ferber
Citations19
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Variations in the level of retail sales between cities are governed by a different set of forces than are variations in sales to individual consumers. This study seeks to determine the factors influencing city variations in retail sales in Illinois. Influencing factors are found to vary markedly with the category of sales studied. Also, contrary to preliminary indications, income turns out to be an important variable.
Keywords
Business, Management and Accounting