Narrative Analysis of Sexual Etiquette in Teenage Magazines

Abstract

Expanding on existing research on women's magazines, this essay examines the sexual etiquette developed in advice columns in magazines popular among teenage women. Over a span of 20 years, the advice has changed very little. Serving the rhetorical function of field guides and training manuals, teen magazines limit women's sociality and sexuality within narrowly defined heterosexual norms and practices. The rhetoric of sexual etiquette encourages young women to be sex objects and teachers of interpersonal communication rather than lovers, friends, and partners. Young women are being taught to subordinate self for others and to be contained.