Towards a model of the roles and activities of Destination Management Organizations

Abstract

This paper represents an initial step towards a model to describe the possible activities of the destination management organization as belonging to an “external destination marketing” function or an “internal destination development” function. The external function may be seen as the typical view of these organizations. Combining the activities of this typical function with the activities of the internal destination development function results in a more complete view of the possible activities of destination management organizations. Implications for managers and researchers are discussed.