Trends in Consumer Advertising

Abstract

THIS is so many sided a subject that I can deal with it in one of two ways: either give you a bird's-eye view of trends or discuss some one of them more thoroughly. I take it that you prefer to have me do the former, from what your chairman suggested in inviting me to address you. I shall touch on such questions regarding consumer appeal, as: Changes in the character and appearance of it, from time to time. How readers react to advertising as it is being printed or broadcast. What they like and dislike about it.