From Subservient Chickens to Brawny Men
Journal of Interactive AdvertisingPublished 1 March 2006
Porter Lance, Golan Guy J.
Citations283
SJR quartileQ1
SJR score1.89
SNIP1.31
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Abstract
Recent media reports have heralded the end of advertising as we know it. With the increasing penetration of digital video recorders (DVRs), the New York Times and Wall Street Journal both recently ...
Keywords
Social SciencesEconomics, Econometrics and Finance
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