What might have been: Counterfactual thought concerning personal decisions

Abstract

Counterfactual thinking entails the process of imagining alternatives to reality —what might have been. The present study explores the incidence and content of counterfactual thinking about personal decisions in three samples of adults. The results indicate, first, that counterfactual thought occurs frequently among normal adults, with approximately half of each sample reporting that they would do something differently if they had their lives to live over. Secondly, there appear to be common themes to the counterfactuals reported in various real‐life domains. For example, it is common to imagine states counter to the realities of having married early, having curtailed one's education, and having experienced unsatisfactory interpersonal relationships. In general, it appears that decisions and events that were unusual, that have proved less than ideal, or that have prematurely closed off important life options most often generate counterfactual thinking.