Sports Marketing: Competitive Business Strategies for Sports
Medical Entomology and ZoologyPublished 18 February 1994
Chris Brooks
Citations85
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Abstract
1. Taking Control. 2. Understanding Markets. 3. The Structure of the Sports Industry. 4. Sport Publics. 5. Sport Markets and Sport Products. 6. The Adult Sports Participant. 7. Conducting Market Research. 8. Sponsorship within the Corporate Marketing Framework. 9. Designing Sponsorship Packages. 10. Putting a Sports Sponsorship Plan Together. 11. Pricing Sponsorship Packages. 12. Sponsorship Publicity. 13. Analyzing Competitive Forces. Appendix A. Writing Your Strategic Plan.
Keywords
Social Sciences