The decline and fall of the Freudian empire

Abstract

Gender stereotyping on the role of male nurses in the use of intimate care, especially the application of touch, was explored. The barriers for men to provide care were determined. Strategies adopted by male nurses to overcome these barriers were discussed. The review of literature showed that role stereotyping is still prevalent within nursing. Public media should recognize the diversity of caring and apply positive materials to shape a new image of nursing. The nursing faculty should develop an atmosphere of acceptance and empower male nursing students in the nursing school and clinic. Male nurses themselves should deeply believe that nursing is a profession suitable for both genders.