The Case for Redefining Services
Journal of MarketingPublished 1 January 1964
Robert C. Judd
Citations216
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Services are a large part of total marketing transactions each year, yet have had little attention in marketing literature. A remedy for this condition is proposed in the form of a redefinition of services and division of all service activities into a threefold grid: Rented Goods Services, Owned Goods Services, and Non-Goods Services.
Keywords
Business, Management and Accounting