Air travel demand and airline seat inventory management

Abstract

Many airlines practice differential pricing of fare products that share a common inventory of available seats on an aircraft. Seat inventory management is the process of limiting the number of seats made available to each fare class. The objective of both strategies is to maximize the total revenues generated by the mix of fare products sold for a flight. This dissertation first examines the evolution of airline marketing and seat in-ventory management practices. A demand segmentation model is developed to help explain current airline fare structures. A conceptual model of the consumer choice process for air travel is then presented, and extended to describe the airline reserva-tions process and the probabilistic elements that can affect seat inventory control. A survey of current airline practice in this area revealed that seat inventory control is an ad-hoc process which depends heavily on human judgement. Past work on quantitative approaches has focused on large-scale optimization models that solve simple representations of the problem. A primary objective of this research was the