Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods
Journal of Marketing ResearchPublished 1 August 1989
Linda F. Jamieson, Frank M. Bass
Citations273
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Several of the largest marketing research suppliers estimate that 70 to 90% of their clients use purchase intention scales in some form on a regular basis. Though there have been many studies of pu...
Keywords
Decision SciencesBusiness, Management and Accounting
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