Public relations techniques
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Abstract
The Roles and Functions of Techniques in Public Relations Theory. Planning and Executing the Public Relations Campaign. Media Relations. Public Relations Writing. Preparing News Releases and Press Kits. Catering to the Press. Using Radio. Television and Cable. New Technologies: Video, Computers, And Telecommunications. Preparing to Speak. Brochures and Direct Mail. Newsletters and Magazines. Photographs and Illustrations. Slides and Film. Exhibits and Special Events. Annual Reports and Financial Writing. Public Relations Advertising. Business Communications. Marketing Communication. Legal Requirements.