Preconceptions of Taste Based on Color
The Journal of PsychologyPublished 1 May 2003
Christopher Koch, Eric C. Koch
Citations153
SJR quartileQ1
SJR score0.93
SNIP1.01
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
TL;DR
The results suggested that only a limited number of colors are positively associated with preconceptions of taste, however, certain colors showed consistent patterns of association with taste.
Abstract
The authors examined preconceptions of taste based on color with a questionnaire administered to 45 college students. The questionnaire related 8 tastes with 10 colors. The results suggested that only a limited number of colors are positively associated with preconceptions of taste. However, certain colors (e.g., red and green) showed consistent patterns of association with taste. Implications for future research examining an indirect relationship between color and taste are discussed.
Keywords
PsychologyNeuroscience
Computers Environment and Urban SystemsStatistical power analysis for the behavioral sciences
65,645 Citations1990
Digital Access to Scholarship at Harvard (DASH) (Harvard University)Essentials of Behavioral Research: Methods and Data Analysis
3,964 Citations1984Robert Rosenthal, Ralph L. Rosnow
This chapter discusses the nature of Behavioral Research, the development and testing of research ideas, and the selection of subjects and Stimuli for experiments.
Journal of Business ResearchAtmospheric Effects on Shopping Behavior
1,886 Citations2000L. W. Turley, Ronald E. Milliman
BiometrikaA TEST FOR HOMOGENEITY OF THE MARGINAL DISTRIBUTIONS IN A TWO-WAY CLASSIFICATION
462 Citations1955Alan Stuart
The British Journal of PsychiatryComparing the Classification of Subjects by Two Independent Judges
243 Citations1970A. E. Maxwell
Journal of Consumer ResearchA Closer Look at Classical Conditioning
193 Citations1985Chris T. Allen, Thomas J. Madden
Perceptual and Motor SkillsEffects of Four Psychological Primary Colors on Anxiety State
191 Citations1975Keith W. Jacobs, James F. Suess
The red and yellow groups had significantly higher A-state scores than the blue and green groups, and these values did not change significantly during the 15-min.
Chemical SensesStrawberry odor, but not red color, enhances the sweetness of sucrose solutions
168 Citations1989Robert Frank, Kelly Ducheny +1 more
AppetiteDeterminants of the Thirst-quenching Character of Beer
86 Citations1998Jean‐Xavier Guinard, ANNE SOUCHARD +3 more
The purpose of this study was to find which sensory characteristics are significant determinants of the thirst-quenching character of beer.
Educational and Psychological MeasurementMeasures of Individual Differences in Temperament
66 Citations1978Albert Mehrabian
Developmental PsychobiologyThe influence of flavor and color on drink identification by children and adults
55 Citations1995Nicholas Oram, David G. Laing +5 more
It is suggested that drink identification becomes more influenced by flavor as children get older because of an increase in the ability of children to focus on flavor as their perceptual-attentional skills mature.
The Journal of PsychologyThe Influence of Physical State and Color on Perceived Sweetness
54 Citations1998Rebecca L. Alley, Thomas R. Alley
The hypothesis that liquid samples are perceived as sweeter than solid samples is strongly supported.
Bulletin of the Psychonomic SocietyThe influence of color on the taste perception of carbonated water preparations
54 Citations1983A. Hyman
Infant Behavior and DevelopmentInfants' sensitivity to arbitrary pairings of color and taste
50 Citations1988Patricia Reardon, Emily W. Bushnell
The results indicate that infants can readily learn at least certain arbitrary bimodal correspondences, and they suggest the importance of motivational factors and biological significance in infant learning.
Journal of Personality and Social PsychologyFat, full, and happy: Effects of food deprivation, external cues, and obesity on preference ratings, consumption, and buying intentions.
24 Citations1975Gail Tom, Margaret Rucker
Obese subjects were more reactive than normals to external cues as indicated by their eating more and intending to buy more food after viewing food slides as opposed to scenery slides, but their behavior also changed in response to food deprivation, becoming more negative.
The International Review of Retail Distribution and Consumer ResearchThe impact of shopper mood and retail salesperson credibility on shopper attitudes and behaviour
16 Citations1995William R. Swinyard
AppetiteThe Use and the Attributions of Some Sweet Foods
6 Citations1984Ritva Prättälä, Mirja Keinonen
The attributes people give to certain sweet foods and the connections between these attributes and the use of food were assessed in 515 men and women from different age, educational and social groups.
Behaviour Research and TherapySubjective estimates of shock probability following classical aversive conditioning with visual and gustatory conditioned stimuli
5 Citations1977Ian M. Evans, Dorothy K. Kagehiro
Investigating whether, in the paradigm used in the laboratory, subjects simply attend less to taste cues than to color cues, a cognitive expectancy measure should be able to reveal cue salience independent of the actual elaboration of a CR.
Perceptual and Motor SkillsSome Perceptions of Shoppers about Uncooked Ground Beef: An Informal Look
4 Citations1995John Trinkaus