Entry Strategies for International Markets
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Abstract
The New Global Economy: Challenges and Opportunities. Designing Entry Strategies for International Markets. Deciding on the International Product Candidate and Target Market. Entering International Markets Through Exports. Entering International Markets Through Licensing and Other Contractual Arrangements. Entering International Markets Through Investment. Deciding on the Right Entry Mode. Designing the International Marketing Plan. Designing and Managing Entry Strategies Across Cultural Differences. Designing Entry Strategies for Global Competetive Advantage in Multinational Enterprise Systems.