Personalization of the Outside Envelope in Mail Surveys
Public Opinion QuarterlyPublished 1 January 1978
Lynn R. Kahle, Bruce D. Sales
Citations22
SJR quartileQ1
SJR score1.72
SNIP1.59
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TL;DR
The experiments reported here tested whether increased postage and individually addressed letters are necessary components of personalization when the other aspects ofpersonalization are present.
Abstract
LYNN R. KAHLE, BRUCE DENNIS SALES; Personalization of the Outside Envelope in Mail Surveys, Public Opinion Quarterly, Volume 42, Issue 4, 1 January 1978, P
Keywords
Social SciencesMathematics
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