A Theoretical Model for the Study of Product Importance Perceptions
Journal of MarketingPublished 1 January 1983
Peter Bloch, Marsha L. Richins
Citations352
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Product importance and related constructs have been inadequately defined and understood in the consumer behavior literature. This paper reviews and integrates these constructs and presents a framework for the analysis of product importance perceptions. Two forms of the construct are identified, and the antecedents of and responses to product importance are specified. Implications for consumer research and marketing management are discussed.
Keywords
Social SciencesBusiness, Management and Accounting