Definition and management of the product-market portfolio

Abstract

During its first twenty-four years of publication, Industrial Marketing Management has been at the forefront of development of marketing thought applied to industrial, high-tech, and business-to-business market environments. Over 900 articles have appeared concerned with topics such as: marketing strategy and planning, marketing management, industrial buyer behavior, sales and sales management, marketing research, product development, pricing and others. As its name implies, over thirty percent of Industrial Marketing Management's articles have focused on the management of marketing and sales functions. This article presents highlights of outstanding articles from IMM's past arranged by major topical area: marketing management, market segmentation, strategic marketing planning, selling and sales management, purchasing and industrial buying behavior, global and international industrial, researching industrial markets, innovation and new product development, distribution, pricing, and promotions and advertising.