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Estimating Nonresponse Bias in Mail Surveys

Journal of Marketing ResearchPublished 1 August 1977
J. Scott Armstrong, Terry Overton
Citations10,021
SJR quartileQ1
SJR score6.96
SNIP2.42

TL;DR

Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies and the use of extrapolation led to substantial improvements over a strategy of not using extrapolation.

Abstract

Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolations.

Keywords

Social SciencesMathematics