Customer Relationship Management: Perspectives From The Marketplace
Published 18 December 2002
Simon Knox, Adrian Payne, et all, Stan Maklan, Lynette Ryals
Citations68
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Abstract
CRM - Top of the management agenda A strategic framework for CRM The strategy development process The value creation process The channel and media integration process The information management process The performance assessment process CRM investments and shareholder value The future of CRM - What opinion leaders think.
Keywords
Business, Management and Accounting