Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960–1988
Journal of CommunicationPublished 1 September 1991
Lynda Lee Kaid, Anne Johnston
Citations171
SJR quartileQ1
SJR score2.53
SNIP2.84
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Abstract
Lynda Lee Kaid, Anne Johnston; Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960–1988, Journal of Communication, Volume
Keywords
Social SciencesEconomics, Econometrics and FinanceArts and Humanities
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