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Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research

Public Relations Research AnnualPublished 1 January 1989
James E. Grunig, Larissa Schneider Grunig
Citations150

Abstract

(1989). Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research. Public Relations Research Annual: Vol. 1, No. 1-4, pp. 27-63.

Keywords

Business, Management and Accounting