Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices
Journal of MarketingPublished 1 April 1990
Gerard J. Tellis, Gary J. Gaeth
Citations340
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
When information on product quality is not perfect, theories in the areas of consumer rationality, inference, and risk-aversion suggest at least three consumer choice strategies: best value, price-...
Keywords
Decision SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting
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