Olfaction as a cue for product quality
Marketing LettersPublished 1 July 1992
Paula Fitzgerald Bone, Swati Jantrania
Citations189
SJR quartileQ1
SJR score2.04
SNIP1.23
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Abstract
This paper explores the effect of olfaction on product performance judgments. An experiment is conducted to determine (1) the robustness of the olfaction effects observed in early research and (2) the underlying reason why olfaction affects judgments. It appears that cognitions, rather than hedonics, drive the observed olfaction effects.
Keywords
PsychologyNeuroscienceBusiness, Management and Accounting
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