Demand Artifacts in Laboratory Experiments in Consumer Research
Journal of Consumer ResearchPublished 1 March 1975
Alan G. Sawyer
Citations244
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Demand artifacts may influence the results of experiments in consumer behavior. After reviewing problems of demand artifacts, this article discusses four methods to investigate demand bias. Several suggestions involving experimental design, measures, and procedures to try to reduce demand problems in consumer research are presented.
Keywords
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