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Assessing the Value of Collaborations in Tourism Networks: A Case Study of Elkhart County, Indiana

Journal of Travel & Tourism MarketingPublished 31 January 2011
F. Zach, Pradeep Racherla
Citations94
SJR quartileQ1
SJR score2.30
SNIP2.13

Abstract

ABSTRACT This study explores the determinants of perceived value derived from interorganizational collaborations in a tourism destination. The authors propose a theoretical model of perceived value drawing upon the rich stream of literature related to strategic collaborations and interorganizational networks. The model was tested using a cross section of tourism organizations operating within Elkhart County, Indiana. The results indicate that a significant positive value of collaboration is achieved from dyadic relationships. Importantly, the results suggest that the positive effect achieved from one-to-one partnerships decreases once an organization collaborates with several other organizations. The article discusses various implications for managing strategic tourism partnerships.

Keywords

Social SciencesBusiness, Management and Accounting