Grid–group analysis and tourism: tipping as a cultural behavior

Abstract

Abstract Cultural bias, or grid–group theory, was developed by Mary Douglas in the 1980s to explain individual behavior within a particular society. In this paper, grid–group theory is adapted to show how it may be used in a tourism context. The advantages of this approach are that the same typology can be used for both hosts and guests, not only in general terms, but also for given types of behavior. Grid–group theory shows how the same individual may exhibit different behavioral patterns in different situations. The example used to illustrate this approach is tipping. The literature on tipping provides mixed and conflicting results. By using grid–group theory, it is possible to explain why these mixed results may occur. Keywords: cultural biastippinghost–guest interaction