Time-Compressed Speech in Radio Advertising
Journal of MarketingPublished 1 January 1979
Priscilla A. LaBarbera, James MacLachlan
Citations55
SJR quartileQ1
SJR score13.39
SNIP5.22
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TL;DR
Results of experiments reported here suggest that radio advertisers might achieve a heightened impact, and require less time for their messages, if they use electronic speech compression.
Abstract
It is now possible, using electronic techniques, to speed up a radio commercial without a perceptible change in general voice quality. Results of experiments reported here suggest that radio advertisers might achieve a heightened impact, and require less time for their messages, if they use electronic speech compression.
Keywords
Computer Science
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