Export practices of Asian SMEs

Abstract

Provides empirical evidence of the export marketing practices of ethnic minority‐owned small and medium‐sized enterprises (SMEs) in the UK clothing industry. Provides a contribution to the literature since, although a large body of literature exists on the areas of exporting, SMEs, and to a lesser extent business practices of ethnic minority‐owned businesses (from different disciplines such as sociology, economics, etc.), there is a need to bring these research topics together in the form of a single study. With this in mind, discusses empirical results from an exploratory study investigating aspects of the export behaviour of SMEs owned by managers of an Asian origin in the UK clothing industry. The results provide a foundation on which future academic work can build, in addition to offering managers and policy makers an insight into selective aspects of the behaviour of these firms.