Modeling Consumer Satisfaction Processes Using Experience-Based Norms
Journal of Marketing ResearchPublished 1 August 1983
Robert B. Woodruff, Ernest R. Cadotte, Roger L. Jenkins
Citations849
SJR quartileQ1
SJR score6.96
SNIP2.42
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
The authors propose to modify the basic confirmation/disconfirmation paradigm in two ways. First, expectations are replaced with experience-based norms as the standard for comparison of a brand's p...
Keywords
PsychologyAgricultural and Biological SciencesBusiness, Management and Accounting
The American Catholic Sociological ReviewThe Social Psychology of Groups
5,949 Citations1959William F. Kenkel, John Thibaut +1 more
Journal of Marketing ResearchConsumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance
969 Citations1973Rolph E. Anderson
Journal of Marketing ResearchIssues in Marketing's use of Multi-Attribute Attitude Models
617 Citations1973William L. Wilkie, Edgar A. Pessemier