Cognitive Maps of Retail Locations: An Investigation of Some Basic Issues
Journal of Consumer ResearchPublished 1 December 1975
David B. MacKay, Richard W. Olshavsky
Citations72
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Basic issues in the conceptualization and measurement of cognitive maps are discussed and explored with the aid of an empirical study. Results indicate several advantages for using cognitive measures to describe the physical separation of retail locations.
Keywords
Computer ScienceEngineering
Human Problem Solving
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