Exploring influential social cognitive determinants of social media use

Overall, the model exhibits a goodness-of-fit and secures generalizability in examining the social cognitive determinants of social media usage and habit strength was found to be the sole and immediate antecedent of social social media use.

Abstract

This study explored relationships between social cognitive determinants and examined their associations with social media usage. Overall, the model exhibits a goodness-of-fit and secures generalizability. In examining the social cognitive determinants of social media usage, habit strength was found, with statistical significance, to be the sole and immediate antecedent of social media use. Discussion and implications are further offered.