Enchanting Ethical Consumerism

Abstract

This article analyzes Community Supported Agriculture (CSA) as a form of ethical consumerism organized by a nexus of ideological discourses, romantic idealizations, and unconventional marketplace practices and relationships. Our analysis explicates the aspects of CSA that enable consumers to experience its pragmatic inconveniences and choice restrictions as enchanting moral virtues. We conclude by assessing the societal implications that follow from these localized marketplace relationships and their ideological distinctions to the modes of enchantment that are constituted in postmodern cathedrals of consumption.