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The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance

Marketing LettersPublished 24 March 2009
Omar Merlo, Seigyoung Auh
DOI10.1007/s11002-009-9072-7
Source URL
Citations154
SJR quartileQ1
SJR score2.04
SNIP1.23

Abstract

Marketing influence, Entrepreneurial orientation, Market orientation, Marketing department, Marketing organization, Business performance,

Keywords

Business, Management and Accounting