Strategic Planning in Nonprofit Private Clubs: Fact or Fiction
Hospitality Research JournalPublished 1 February 1994
Marjorie L. Icenogle, Larry Joe Perdue, Leslie W. Rue
Citations5
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Abstract
This study investigates the extent to which club managers use formal planning processes and measures the impact of planning on club performance. Clubs were classified into four levels of planning sophistication: (a) nonplanners, (b) intuitive planners, (c) operational planners, and (d) strategic planners. Two significant performance differences were found among levels of planning sophistication. Operational planners reported higher quality services than intuitive planners and nonplanners offered more services than intuitive planners.
Keywords
Social SciencesBusiness, Management and Accounting
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