A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts
Journal of Marketing ResearchPublished 1 November 1981
Naresh K. Malhotra
Citations318
SJR quartileQ1
SJR score6.96
SNIP2.42
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TL;DR
The author describes the construction of a scale to measure self-concepts, person concepts, and product concepts using multivariate analysis and multidimensional scaling procedures.
Abstract
The author describes the construction of a scale to measure self-concepts, person concepts, and product concepts. Multivariate analysis and multidimensional scaling procedures are employed to devel...
Keywords
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