Cognitive Bases of Stereotyping

Abstract

Subjects observed a slide and tape presentation of a political discussion group involving three men and three women. They then rated all speakers on measures of competence and completed a recall task matching up which speaker had said what. Subjects evidenced substantial prejudice toward female speakers relative to males. They also made substantial within-sex recall errors but relatively few cross-sex errors, indicating the u were organizing incoming information according to sex of the speaker; this strategy was more evident in sex-typed than androgynous individuals. However, recall errors and prejudice effects were uncorrelated, suggesting that the cognitive and affective components of stereotyping are relatively autonomous. A simple categorization model of stereotyping is challenged by these results.