Effects of stick design features on perceptions of characteristics of cigarettes
Tobacco ControlPublished 6 March 2012
Ron Borland, Steven Savvas
Citations38
SJR quartileQ1
SJR score2.31
SNIP1.65
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TL;DR
Characteristics of the cigarette stick affect smokers' perceptions of the attributes of those cigarettes and thus are a potential means by which product differentiation can occur.
Abstract
Characteristics of the cigarette stick affect smokers' perceptions of the attributes of those cigarettes and thus are a potential means by which product differentiation can occur. A comprehensive policy to eliminate promotional aspects of cigarette design and packaging needs to include rules about stick design.
Keywords
Neuroscience
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